About

 

SunnyGrrrl is merch for misfits & fuckups, founded by Canadian artist and textibitionist Sunny Crittenden in 2015. Before SunnyGrrrl the brand came to life, Sunny the person spent over a decade perfecting the look of her cute and clever girls—who are often doing terrible things—and putting them on print-on-demand products. Now, everything is designed, stocked, and shipped straight from SunnyGrrrl HQ, giving her full control over creative and quality.

Sunny draws inspiration from a blend of whimsical, cute aesthetics, with a love for all things pink and unapologetically feminine. At the same time, her influences have a twisted edge, infusing her work with a slightly demented flair that adds an offbeat charm to the cuteness. She’s constantly playing with the juxtaposition of soft, girly elements and darker, more chaotic undertones, creating art that’s both playful and provocative.

SunnyGrrrl is driven by bold feminist themes, using colourful, playful, and cheeky art to challenge expectations of what it means to be a girl—regardless of age. The brand stands for unapologetic self-expression, encouraging women to embrace their quirks, power, and individuality while rejecting societal pressures to conform. SunnyGrrrl’s designs are for those who want to stand out, make a statement, and celebrate their unique stories with confidence and a bit of mischief.

Now, with full control over production, SunnyGrrrl is the truest reflection of Sunny’s creative spirit—crafted with intention, fuelled by raw passion, and rooted in authenticity. Each piece is a mix of clever defiance and chaotic charm, inviting women to celebrate their power and imperfections. SunnyGrrrl isn’t about fitting in or following the rules; it’s about standing out and owning every juicy moment of your life.

Welcome to the rebellion. Wanna be in our gang?